Vision Mission

Vision

“To be a major player in the mass market segment of the IT Smartphone Tablet industry in Thailand, achieving sustainable profits for our shareholders”

Mission

  • To constantly achieve sustainable growth for the maximum satisfaction of shareholders partners staff clients and society. 
  • To maintain financial strength and appropriate risk management.
  • To work together as a team, where everyone is given equal importance.
  • To give the importance to and develop personnel to have working efficiency and responsibility.
  • To comply with the Good Corporate Governance, the Principles of Corporate Social 

Responsibility.

  • To support and assist the society and community.

Organizational Culture 

  • S = Speed          To respond precisely with high speed
  • E = Energized       To be energized
  • R = Relationship   To have a good relationship with friendliness
  • V = Value            To add values to one’s self, organization and the society
  • I  =  Innovation      To develop and improve operations with new innovations  
  • C = Commitment  To be committed to success
  • E = Excellence      Excellence

GOALS IN BUSINESS OPERATION

  • To create businesses of the organization that will grow steadily and sustainably.  
  • To extend distribution channels and marketing to the neighboring regions in order to allow    targeted customers to easily access the products and remember the brands of IT City, CSC, Ace, IT Dot, and other product brands, to achieve the goal of being the number one distributor of computers, smartphones, IT supplementary products and new products, such as IOT and gaming.    
  • To improve and develop the training plans of the Company to be ready for supporting the business growth and focus on the Company’s image in the aspect of professionalism.
  • To continually improve and develop the internal system of the organization in order to enhance working efficiency and speed. The Company will remain its management system of power allocation to adapt with changes at all times.
  • To maintain good relationships with all partners and become the part in providing assistance, developing and improving the society, and taking responsibilities towards environment for sustainability in a long term. 

 

The company aims to operate its business to be one of the leading retail superstores selling computers, tablets, peripherals, smart phones, IT accessories as well as new product groups such as IOT and integrated gaming under the trade name “IT City”. The aim is to be a retail store in the form of IT superstore under the slogan “One of The IT Smart Phone and Tablet Superstore Leaders with Sustainable Profit” due to the Thai economy which has been affected by the Coronavirus (COVID-19) pandemic and changes in consumer behavior.As a result, the company has to adjust and change various operational strategies in order to be in line with the change of the social, economic and technological conditions.  The management team has performed duties as assigned by the Board of Directors by analyzing the competing conditions, considering the expansion of branches as well as investments and operations in various fields to enable the company and to create sustainable value for all stakeholders.